The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Neil Huffman Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Kentucky Humane Society
Eisenhower Elementary
Nortons Cancer Institute
 Subaru Love Promise Heart

Love Promise Stories from Neil Huffman Subaru

Subaru and Neil Huffman Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Brad Finds His Happily-Ever-After!  –  Megan D

Nine-year-old Brad came to the Kentucky Humane Society very sad and out of sorts. We could tell he wasn't used to shelter life and desperately wanted to go home. This awesome couple came in to meet one of our younger dogs but could hear Brad crying and howling from his kennel. They discovered that Brad had been sponsored by our friends at Neil Huffman Subaru and they asked if they could meet him. Upon meeting him, Brad quickly changed their minds about adopting anyone but him. He matches the pace of their resident dog perfectly and loved getting belly rubs. They were a perfect match! The support from our friends at Subaru made this wonderful home possible and now this amazing senior dog will spend the rest of his days being spoiled. We are so happy for Brad and so happy to partner with this amazing group who made this happy ending happen!

The Best Retailer in the Nation  –  Jerry S

Neil Huffman Subabru goes beyond being a Retailer. I helped my daughter buy an Outback from them in 2019. They all treated her with respect and made her very comfortable with the process. They treated her, and still do, as their own daughter and have continually looked out for her best interest. When I needed a new vehicle I called them and they treated me like family as well. I explained what kind of 2020 Outback I would like and got a video of one that I eventually acquired. They checked it over and made sure everything was in good shape. All I had to do was show up, practice safe distancing, sign papers and drive away. Follow-ups have been courteous and non-annoying. I am recommending them to everyone that comments on my beautiful new Outback, and even those that do not comment.

Subaru Loves to Learn with Crums Lane Elementary  –  Rebecca S

The students at Crums Lane Elementary in Louisville, KY were beyond thrilled to receive the generous donation of books from Subaru! They have enjoyed reading them and learning new facts about nature!

Neil Huffman Subaru & Norton Children's Hospital  –  Rebecca S

As part of the Subaru Loves to Care initiative, Neil Huffman Subaru and the Kentucky & Southern Indiana chapter of The Leukemia & Lymphoma Society teamed up to donate blankets and activity kits to Norton Children's Hospital in downtown Louisville, Kentucky. Norton Children's provides quality pediatric cancer, heart, neurology, neurosurgery, orthopedics care and more in Louisville, Kentucky and Southern Indiana -- LLS and Neil Huffman Subaru are both proud to be able to donate these comforting items to visiting children and families.

#InternationalWomensDay at Maryhurst  –  Rebecca S

Neil Huffman Subaru, part of the Neil Huffman Automotive Group, recently took a trip to tour the campus of our Subaru Share the Love Event partner, Maryhurst. On #InternationalWomensDay, we were able to donate pajamas to around 100 young women and girls who often arrive at Maryhurst with no change of clothes, let alone comfortable, properly-fitting ones. We thank Maryhurst for all they do for our community and beyond!

Hike, Bike and Paddle - Labor Day 2018!  –  Rebecca S

Neil Huffman Subaru is proud to be a continuing partner with Mayor Greg Fischer for the Labor Day edition of the Subway FreshFit Hike, Bike, and Paddle! This year's event saw nearly 10,000 participants on Louisville's historic Waterfront Park take part in the Mayor's citywide healthy initiative.

Neil Huffman Partners with Norton Cancer Institute  –  Rebecca S

Throughout the year Subaru of America, Inc. commits to supporting organizations working to better our community through the Subaru Love Promise. In June, Subaru Loves to Care. In honor of the event, we partnered with The Leukemia & Lymphoma Society - Kentucky & Southern Indiana to provide blankets and art kits to those battling cancer at the Norton Cancer Institute. #SubaruLovestoCare #CancerSucks

Neil Huffman Subaru Loves KY Humane Society Pets!  –  Frank H

Neil Huffman Subaru was proud to partner with the KY Humane Society for the annual Subaru Loves Pets month in October of 2017! Neil Huffman Subaru was able to collect pet food and deliver it, along with Subaru of America's Shelter Kits, to the KY Humane Society. Each year KHS takes in over a 1,000 pets who need a little time in a home before they can be adopted -- Neil Huffman Subaru and Subaru of America are proud to have been able to provide these pets food & goodies before finding a fur-ever home!

Casting for Recovery  –  Anna P

Casting for Recovery is an organization that enhances the quality of life of women with breast cancer through a unique retreat program that combines breast cancer education and peer support with the therapeutic sport of fly fishing. The program offers opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. CfR serves breast cancer survivors of all ages, in all stages of treatment and recovery, at no cost to participants. The Kentucky/Southern Indiana chapter of Casting for Recovery discovered on a recent retreat that many of the team members were loyal Subaru owners, with one even purchased at Neil Huffman Subaru!

Subaru and NWF Love the Earth!  –  Tim B

Thanks to Neil Huffman Subaru for donating to our wildlife habitat garden!

Sharing the Love with Shamrock Pet Foundation  –  Mary C

80 lives saved in 48 days, that is the power of the Subaru Share the Love Event. This year, like several years prior, Neil Huffman Subaru chose the Shamrock Pet Foundation as our hometown charity for Subaru's annual Share the Love Event. Over the 48 day period we were able to raise $12,011.50 for the Shamrock Pet Foundation thanks solely to our customers who chose to purchase or lease a new Subaru during that time period. While the monetary support from Subaru of America is astounding, totaling nearly $30,000 to the Shamrock Pet Foundation over the past three years, the support we get from our customers amazes us the most. “We have customers that wait to purchase a vehicle during this event,” says Leilani Conde, Neil Huffman Subaru Sales and Leasing Specialist and 2016 Salesperson of the year. According to Mary Casey, who serves as the spokesperson for the Shamrock Pet Foundation, every $150 they receive saves the life of an animal who might otherwise not have had a chance at finding a forever home. The Shamrock Pet Foundation is a non-profit organization whose mission is to end pet overpopulation through education, spay/neuter and adoption.

Reconnecting with Subaru  –  Kevin K

This year we will be celebrating 35 years of marriage. When we first married, our first new car was a Subaru and we enjoyed many years driving this car. 30 years later we decided that we wanted to reconnect with the car brand we fell involve with many years ago. Neil Huffman Subaru in Louisville went the extra miles when their salesman, Randy Sims drove over a 100 miles one way to meet with us to sign paperwork to ensure we were able to purchase the Subaru Outback we wanted. We couldn't be happier with our purchase and can only wonder what took us so long to return back to Subaru. Thanks to Neil Huffman Subaru for helping us reconnect. - Kevin and Ann

Holiday Pet Photos at Neil Huffman Subaru  –  Sharon Lee M

Neil Huffman Subaru teamed up with local shelter the Shamrock Pet Foundation to offer holiday pet photos with a certain mean, green children's book character! All proceeds from the photos were donated directly to the Shamrock Foundation.

Neil Huffman Subaru Hosts Pet Fair!  –  Erica C

Neil Huffman Subaru and Louisville ASPCA® (The American Society for the Prevention of Cruelty to Animals®) Community Partners invited pet-owners across the Louisville metro area to bring in their pets for a free ‘tune-up’ at Louisville’s largest free Community Pet Resource Fair. Louisville Metro Animal Services (LMAS) will be offered vaccines, microchips and ID tags on November 19, 2016 at Neil Huffman Subaru, 4916 Dixie Hwy. The first 200 pets received these services for free. Pet-owners visited with the Kentucky Humane Society and other local animal welfare organizations to learn about the free (and low-cost) services they provide to help keep pets in their homes and out of shelters.

Neil Huffman Subaru Loves to Care!  –  Stephanie U

Neil Huffman Subaru, a part of the Neil Huffman Automotive Group, teamed up the Kentucky & Southern Indiana branch of The Leukemia & Lymphoma Society and Norton Healthcare to deliver blankets & messages of hope to patients at Norton Hospital. Neil Huffman Subaru is proud to carry through Subaru's national initiative, "Loves to Care!"

Neil Huffman Subaru Helps KY Humane Society  –  Andrea B

Neil Huffman Subaru, part of the Neil Huffman Automotive Group, partnered with the Kentucky Humane Society during the month of October 2015 - for every Subaru sold, $50 was donated to KHS. With a total donation of $1,125, KHS will be able to help the thousands of animals that are brought to their no-kill facility each year.

Neil Huffman Subaru Donates to LMAS!  –  Leslie H

Neil Huffman Subaru, part of the Neil Huffman Automotive Group, partnered with Louisville Metro Animal Services during the month of October 2015 - for every Subaru sold, $50 was donated to LMAS. With a total donation of $1,125, LMAS will be able to help the thousands of homeless animals that are brought to their facility each year.

Shamrock Pet Foundation and Neil Huffman Subaru  –  Nicholas K

The Grinch didn't steal Christmas for these lucky cats and dogs this year thanks to the Shamrock Pet Foundation and their friends at Neil Huffman Subaru. Cats and Dogs were able to find their forever homes when a number of Subaru and pet lovers came out to support the Holiday Pet Adoption at Neil Huffman Subaru. Over 75 cats and dogs found new homes with the assistance of the Neil Huffman staff working their network of customers and assisting in the fees to help them adopt a new lifetime friend.